🔗 Share this article

The NFL has levied a hefty $250,000 fine on Cowboys proprietor Jones for what he describes as an “inadvertent” obscene gesture made toward attendees during a recent game at the Jets’ stadium.

Widely circulated footage seemed to capture Jones flashing his middle finger toward opposing supporters, though he insists he was actually signaling approval to Cowboys fans in attendance as his team secured a decisive win.

“That was unfortunate. It was essentially an exchange with our fans seated near me,” Jones stated during a Tuesday interview. “There was a swarm of Cowboys fans—not New York fans, Cowboys fans. The whole venue was filled with excitement for the Dallas team.”

He further clarified that the gesture was completely accidental, occurring amid the elation following the team’s final touchdown. “I simply showed the wrong digit,” he remarked. “It was inadvertently done. This is sincere. If you want to call it unplanned, you can. However, it got resolved pretty quick.”

Historical Precedent for Owner Fines

This incident isn’t the initial instance an NFL owner has been penalized for inappropriate behavior. Recent examples include:

• Panthers owner David Tepper was penalized $300K for throwing a drink at spectators in January 2024.
• Then Tennessee Titans proprietor Adams was issued a $250,000 penalty in 2009 for a similar obscene gesture.

Jones, who is recognized for his media savvy, possesses an approximate net worth of $16 billion, so the fine easily payable for the wealthy owner.

Offseason Controversies and Media Spotlight

The incident follows a contentious preseason for Jones, who encountered significant criticism from the Dallas supporters after the team dealt star pass rusher Parsons to the Packers.

Additionally, Jones was a prominent figure in a streaming series that examined his influence in developing the Dallas franchise into the world’s highest-worth sports franchise, even with its modern-era title shortcomings.

The league’s decision to fine Jones underscores its ongoing initiative to maintain professional conduct among all franchise representatives, irrespective of their status or financial standing.